TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 42(3)
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
–Terry Clark, Thomas Martin Key, Monica Hodis & Daniel Rajaratnam [] []
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
–Maik Eisenbeiss, Markus Cornelißen, Klaus Backhaus & Wayne D. Hoyer [] []
Who should be in power to encourage product program innovativeness, R&D or marketing?
–Ruth Maria Stock & Ines Reiferscheid [] []
Dynamic relationships among R&D, advertising, inventory and firm performance
–Shrihari Sridhar, Sriram Narayanan & Raji Srinivasan [] []
A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
–Sengun Yeniyurt, John W. Henke & Goksel Yalcinkaya [] []
How brand innovativeness creates advertising flexibility
–Michael J. Barone & Robert D. Jewell [] []
Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
–S. Adam Brasel & James Gips [] []