Conjoint and Discrete Choice
Introduction
Conjoint and Discrete Choice Modeling Workshop, University of Wyoming, 27-30 May 2014
The University of Wyoming’s College of Business’s Sustainable Business Practices Initiative, and the Management & Marketing Department present:
Conjoint and Discrete Choice Modeling Workshop
Four half-days in Laramie, Wyoming
Tuesday, May 27th – Friday, May 30th, 2014
at the University of Wyoming College of Business
Led by Dr. John C. Wurst of the University of Georgia
John is a veteran in the marketing research field and the ÂÜÀòÉç¹ÙÍø’s designated instructor on these techniques at the annual Advanced School of Marketing Research.
Lecture and computer lab work with SAS, Excel & Sawtooth Software. After the four half-days, participants will be able to design, analyze and report on conjoint and discrete choice studies in their research.
Workshop designed for faculty and doctoral students.
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Tuesday |
1:00-2:30 |
Conjoint and choice overview |
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3:00-4:30 |
Conjoint design, analysis, reporting |
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Wednesday |
8:30-10:00 |
Discrete choice design, analysis, |
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10:30-12:00 |
Discrete choice design, analysis, |
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Thursday |
9:00-10:30 |
Latent class in conjoint & choice |
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11:00-12:30 |
Hierarchical Bayes in conjoint & choice |
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Friday |
9:00-10:30 |
Maximum Difference (MaxDiff) scaling |
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11:00-12:30 |
Additional Topics |
Space is limited for this no-fee event. To reserve your place in the workshop,
contact Mark Peterson markpete@uwyo.edu, +1 307-766-2054.