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Conjoint and Discrete Choice

Introduction

Conjoint and Discrete Choice Modeling Workshop, University of Wyoming, 27-30 May 2014

The University of Wyoming’s College of Business’s Sustainable Business Practices Initiative, and the Management & Marketing Department present:

 

Conjoint and Discrete Choice Modeling Workshop

 

Four half-days in Laramie, Wyoming
Tuesday, May 27th – Friday, May 30th, 2014
at the University of Wyoming College of Business

 

Led by Dr. John C. Wurst of the University of Georgia

 

John is a veteran in the marketing research field and the ÂÜÀòÉç¹ÙÍø’s designated instructor on these techniques at the annual Advanced School of Marketing Research.

 

Lecture and computer lab work with SAS, Excel & Sawtooth Software.  After the four half-days, participants will be able to design, analyze and report on conjoint and discrete choice studies in their research.

Workshop designed for faculty and doctoral students.

 

Tuesday

1:00-2:30

Conjoint and choice overview

 

3:00-4:30

Conjoint design, analysis, reporting

Wednesday

8:30-10:00

Discrete choice design, analysis,

 

10:30-12:00

Discrete choice design, analysis,

Thursday

9:00-10:30

Latent class in conjoint & choice

 

11:00-12:30

Hierarchical Bayes in conjoint & choice

Friday

9:00-10:30

Maximum Difference (MaxDiff) scaling

 

11:00-12:30

Additional Topics

Space is limited for this no-fee event.  To reserve your place in the workshop,

contact Mark Peterson markpete@uwyo.edu, +1 307-766-2054.