TOC: Psych Mar
Introduction
Psychology & Marketing, 31(5)
Intergenerational Influence in Consumer Deal Proneness
–Robert M. Schindler, Vishal Lala and Colleen Corcoran [] []
Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance
–Wujin Chu, Meeja Im and Eun-Ju Lee [] []
Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs
–Anastasios Pagiaslis and Athanasios Krystallis Krontalis [] []
Organic as a Heuristic Cue: What Spanish Consumers Mean by Organic Foods
–Manuela Vega-Zamora, Francisco José Torres-Ruiz, Eva Mª Murgado-Armenteros and Manuel Parras-Rosa [] []
An Alternative Approach to the Measurement of Emotional Attachment
–Fernando R. Jiménez and Kevin E. Voss [] []
The Effect of Brand Gender on Brand Equity
–Theo Lieven, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr and Miriam van Tilburg [] []