TOC: Intl Mar Rev
Introduction
International Marketing Review, 31(2)
Global vs local brands: how home country bias and price differences impact brand evaluations
–Warat Winit, Gary Gregory, Mark Cleveland, Peeter Verlegh [] []
Founder-key leaders, group-level decision teams, and the international expansion of business groups: Evidence from Taiwan
–Wen-Ting Lin [] []
International transfer and perception of retail formats: A comparison study in Germany and Romania
–Bernhard Swoboda, Bettina Berg, Dan-Cristian Dabija [] []
Does location matter to export performance?
–Joanne Freeman, Chris Styles [] []