TOC: Intl J Elec Mar Retailing
Introduction
International Journal of Electronic Marketing and Retailing, 5(4)
Online reviews as a source of marketing research data: a literature analysis
–Michael Nche Tuma, Reinhold Decker [] []
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
–Ritu Lohtia, Naveen Donthu, Monica D. Guillory [] []
Exploring demographic differences in the adoption of mobile money: M–PESA in Kenya
–Godwin C. Ariguzo, D. Steven White [] []
How do external reference prices influence online gift giving?
–Yun Kyung Oh, Ye Hu, Xin Wang, et al. [] []