TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 32(3)
The impact of strategic consistency on market share and ROA
–Larry P. Pleshko, Richard A. Heiens, Plamen Peev [] []
A game-theoretical model of bank foreign direct investment strategy in emerging market economies
–Aidan O’Connor, Francisco J. Santos-Arteaga, Madjid Tavana [] []
Customer CSR expectations in the banking industry
–Andrea Pérez, Ignacio Rodríguez del Bosque [] []
The dark side of trust and the light side of working alliances in financial services
–Inga-Lill Söderberg, James E Sallis, Kent Eriksson [] []