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MPPC 2014 — Early registration rates end April 21

The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. This year celebrates the conference’s 25th year with the theme, "The Past, Present, and Future of Marketing & Public Policy: Creating a Better Tomorrow."

With growing populations and an increasing demand for improved standards of living, humankind faces many challenges. These include increasing acceptance of sustainable business practices, improving consumer health and well-being, decreasing poverty and improving consumer financial welfare, among others. The 2014 Marketing & Public Policy Conference features sessions addressing many of these issues from a variety of perspectives. The highly interactive conference is a unique space for both seasoned and budding scholars as well as for public policy makers and practitioners to discuss and learn. See the preliminary program at

To register, visit

or call 800.ÂÜÀòÉç¹ÙÍø.1150.