TOC: Qual Mar Res Intl J
Introduction
Qualitative Marketing Research An International Journal, 17(2)
Brand-building and the elements of success: discoveries using historical analyses
–Dale Miller [] []
Interpretative narrative process research approach to corporate renaming
–Mari Juntunen [] []
Brand meaning gaps and dynamics: theory, research, and practice
–Elizabeth Jane Wilson, Anders Bengtsson, Catharine Curran [] []
Contextualising brand consumption experiences: a multi-modal enabling technique
–Sandy Bulmer, Margo Buchanan-Oliver [] []