TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(2)
Editorial
–Nigel Piercy & Carolyn Strong []
Rebrand in crisis: how Liberty came to Ireland
–Richard Brophy [] []
Understanding product flexibility using SAP–LAP approach
–Kumar Shalender & Nripendra Singh [] []
IMO and different fit types as key enablers of employee brand-supporting behaviour
–Achilleas Boukis, Giannis Kostopoulos & Iliana Katsaridou [] []
Introducing customer blind spots: a cognitive approach on noncustomers
–Karim Ben Slimane, Damien Chaney & Ababacar Mbengue [] []
CRM to social CRM: the integration of new technologies into customer relationship management
–Musfiq Mannan Choudhury & Paul Harrigan [] []
The effect of online and offline word-of-mouth on new product diffusion
–Liqiang Huang, Jie Zhang, Hefu Liu & Liang Liang [] []