TOC: J Service Man
Introduction
Journal of Service Management, 25(2)
The road back to relevance: How to put marketing (and marketing scholars) back on the Top Managements’ agendas
–Philipp Klaus, Bo Edvardsson [] []
The role of marketing in today’s enterprises
–Jochen Wirtz, Sven Tuzovic, Volker G. Kuppelwieser [] [Google Scholar]
Getting in with the “In” crowd: how to put marketing back on the CEO’s agenda
–Philipp Klaus, Bo Edvardsson, Timothy L. Keiningham, Thorsten Gruber [] [Google Scholar]
Developing superior value propositions: a strategic marketing imperative
–Adrian Payne, Pennie Frow [] []
Reinventing marketing strategy by recasting supplier/customer roles
–Evert Gummesson, Hannu Kuusela, Elina Närvänen [] []
The mental footprint of marketing in the boardroom
–Tore Strandvik, Maria Holmlund, Christian Grönroos [] []
Small details that make big differences: A radical approach to consumption experience as a firm’s differentiating strategy
–Ruth N. Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy J. Sirianni, David K. Tse [] [Google Scholar]
The role of coordinated marketing-operations strategy in services: Implications for managerial decisions and execution
–Michael Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma, Liana Victorino [] []