TOC: J Mar Res
Introduction
!Journal of Marketing Research, 51(2)
The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001
–Peren Özturan, Aysegül Özsomer, and Rik Pieters [] []
A Reference-Dependent Model of the Price–Quality Heuristic
–Ayelet Gneezy, Uri Gneezy, and Dominique Olié Lauga [] []
How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting
–J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, and Scot Burton [] [Google Scholar]
This Logo Moves Me: Dynamic Imagery from Static Images
–Luca Cian, Aradhna Krishna, and Ryan S. Elder [] []
Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions
–Dengfeng Yan and A.V. Muthukrishnan [] []
Limited Availability Reduces the Rate of Satiation
–Julio Sevilla and Joseph P. Redden [] []
Because I (Don’t) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence
–Lisa A. Cavanaugh [] [Google Scholar]
I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance
–Ji Kyung Park and Deborah Roedder John [] []