TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 19(1)
Editorial
–Tina Harrison []
Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011
–Gavin Lees and Maxwell Winchester [] [Google Scholar]
Promoting business ethics through annual reports
–Bruce A Huhmann and Suzanne L Conner [] []
Consumer rationality/irrationality and financial literacy in the credit card market: Implications from an integrative review
–Na Shen [] []
What is being exchanged? Framing the logic of value creation in financial services
–Pekka Puustinen, Hannu Saarijarvi and Peter Maas [] []
Service transition strategies in service-dominant settings: Towards all finance solutions in SME markets
–Irinja Valtanen [] []