TOC: J Brand Man
Introduction
Journal of Brand Management, 21(3)
Brand equity for origin-bounded brands
–Nathalie Spielmann [] []
The effects of price promotion depth on new and mature products
–Sunhee Choi, Wesley Friske, Sangno Lee and James Wilcox [] []
Developing different types of anticipated experience positioning for electric cars
–Ingrid Moons and Patrick De Pelsmacker [] []
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
–Clarinda Mathews-Lefebvre and Pierre Valette-Florence [] []
Analysis of consumers’ response to brand community integration and brand identification
–Angel Millan and Estrella Diaz [] [Google Scholar]