TOC: Mar Sci
Introduction
Marketing Science, 33(2)
Editorial—Report of the Marketing Science Editorial Review Committee
–Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan []
Editorial—New Editorial Structure for Marketing Science
–Preyas S. Desai, Fred Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer []
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
–Doug J. Chung, Thomas Steenburgh, K. Sudhir [] []
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
–Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader [] []
The Service Revolution and the Transformation of Marketing Science
–Roland T. Rust, Ming-Hui Huang [] []
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
–Sam K. Hui, Tom Meyvis, Henry Assael [] []
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
–Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi [] []
The Equivalence of Bundling and Advance Sales
–Alexei Alexandrov, Özlem Bedre-Defolie [] []
A Multiactivity Latent Attrition Model for Customer Base Analysis
–David A. Schweidel, Young-Hoon Park, Zainab Jamal [] []
McDonald’s and KFC in China: Competitors or Companions?
–Qiaowei Shen, Ping Xiao [] [Google Scholar]