TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 15(3)
Editorial
–Mike Cornwell []
Demographic differences in recall and recognition rates of in-game advertisements
–Chee Yong Toh and Ho Keat Leng [] []
The insider threat to data assets
–Peter Galdies [] []
SPECIAL ISSUE: FOCUS ON MOBILE MARKETING
Guest Editorial
–Paul Berney []
Marketing in a mobile-first world: Tackling the why and the how
–Aditya Save [] []
The consumer data revolution: The reshaping of industry competition and a new perspective on privacy
–Michael J Becker [] []
Monitoring mobile app performance
–Peggy Anne Salz [] []
Apple iBeacon technology briefing
–Nic Newman [] []
Decca tests contextual mobile marketing
–David Sear [] []
Retail showrooms, mobile sales
–Bob Willmott [] []
One step forward, two steps back for EU data reforms
–Stephen Groom [] []
New guidance on cookie consent laws
–Sue Gold [] []
Flogas Britain v Calor Gas
–Anna Williams [] []
DMA pushes back on ICO direct marketing guidance
–James Milligan [] []
Will cookie alternatives sidestep privacy laws?
–Mark Webber [] []
German federal court rules against ‘tell-a-friend’
–Ulrich Baumgartner and Johannes Baumann [] [Google Scholar]
MRS conference review: Tracking a decade of changing Britain
–Barry Leventhal [] []