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Going for gold: Investigating the (non)sense of increased advertising around major sports events
–Maarten J. Gijsenberg [] []

The role of sponsorship fit for changing brand affect: A latent growth modeling approach
–Marc Mazodier, Pascale Quester [] []

Comment: Measuring marketing effectiveness around major sports events: A comparison of two studies and a call for action
–Maarten J. Gijsenberg [] []

Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising
–Marc Mazodier, Pascale Quester [] []

A simple method for estimating preference parameters for individuals
–Bart D. Frischknecht, Christine Eckert, John Geweke, Jordan J. Louviere [] []

The effect of search channel elimination on purchase incidence, order size and channel choice
–Umut Konus, Scott A. Neslin, Peter C. Verhoef [] []

The commercial contribution of clinical studies for pharmaceutical drugs
–Ashish Sood, Eelco Kappe, Stefan Stremersch [] []

Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
–Saim Kashmiri, Vijay Mahajan [] []

Consumer response to uncertain promotions: An empirical analysis of conditional rebates
–Kusum L. Ailawadi, Karen Gedenk, Tobias Langer, Yu Ma, Scott A. Neslin [] []

When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
–Liyin Jin, Yunhui Huang [] []

Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers’ choices of gender-imaged products
–Jaakko Aspara, Bram Van Den Bergh [] [Google Scholar]

Examining children’s preference for phonetically manipulated brand names across two English accent groups
–Stacey Baxter, Tina Lowrey [] [Google Scholar]

Does exposure to dogs (cows) increase the preference for Puma (the colour white)? Not always
–Tripat Gill, Monica El Gamal [] []

List of occasional reviewers – 2013
–Pages EX3-EX6 [] []

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