TOC: Intl J Elec Commerce
Introduction
International Journal of Electronic Commerce, 18(3)
Editor’s Introduction
–Vladimir Zwass [] [Google Scholar]
Search Engine Advertising Effectiveness in a Multimedia Campaign
–German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper [] []
Budget Planning for Coupled Campaigns in Sponsored Search Auctions
–Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng [] []
Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives
–Yu-Hui Fang [] []
Assessing Strategic Behavior in Name-Your-Own-Price Markets
–Sebastian Voigt, Oliver Hinz [] []
Managing Service Quality in Multiple Outsourcing
–Guangliang Ye, Xiaowei Zhu, Samar K. Mukhopadhyay [] []