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B2B Marketing Policies, Strategies and Practices in the Contemporary Environment of World Economic Crisis

Special issue call for papers from Journal of Business & Industrial Marketing

Guest Editor: Professor Christos Sarmaniotis, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Greece

Introduction

This special issue centers on examining the marketing function within the industrial environment and more particularly the marketing policies, strategies and practices developed and adopted by B2B marketers in the context of the contemporary environment of world economic crisis. The special issue pursues to enrich the business marketing literature by addressing existing and new research issues preferably from the perspective of the current, rapidly changing, social, technological and economic environment. It is hypothesized that the contemporary environment entails different ways and logics of analyzing business problems as well as innovative and pioneering strategies and tactics to solve them and contribute to value creation. This issue will attempt to deploy some emerging topics and issues in industrial marketing which accounts for over half of all the economic activity in most counties.

Subject Coverage

Potential authors are invited to submit papers related but not restricted to the following topics:

• B2B marketing characteristics and principles revisited in a period of crisis
• Organizational buying process in the context of world economic crisis
• Organizational customer satisfaction and complaining behavior
• Organizational markets assessment and segmentation
• Customer-supplier relationships and conflicts and their impact on trust and further in long-term commitment
• B2B marketing planning in the contemporary environment
• Managing the industrial product line
• B2B services marketing
• B2B marketing channels and logistics
• Channel control
• The significance of B2B pricing strategies during the current economic crisis
• B2B advertising and sales promotion
• B2B personal selling and sales management
• Supply Chain Management and Customer Relationship Management
• B2B export marketing
• Government markets changing landscape
• New tools for research in B2B marketing
• Environmental trends and new opportunities in B2B markets -The role of the rapidly changing Information Technology in B2B marketing effectiveness
• Ethical issues in B2B marketing

Deadline for submission of papers: November 30th 2014
Notification of acceptance: March 31st, 2015
Publication: TBD

For details about submission visit the .

For any queries, please, contact:

Professor Christos Sarmaniotis: xsarman@mkt.teithe.gr

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