Marketing and a Sustainable Society
Introduction
Marketing in and for a Sustainable Society, Special topic for Review of Marketing Research, Edited by Richard J. Varey; Deadline 1 Jan 2015
Call for chapters for Marketing in and for a Sustainable Society
Review of Marketing Research, Volume 13
Volume Editor: Dr Richard J Varey
Professor of Marketing, The Waikato Management School, New Zealand
To be published as Volume 13 in the Review of Marketing Research Series Emerald Group Publishing
Series Editor: Professor Naresh K Malhotra, Georgia Institute of Technology
Chapters are invited for this exciting project. The purpose of the book is to assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews will be written for impact on marketing thought and will clearly articulate significance, and thus will be more extensive than is possible within the constraints of journal page limits.
Authors will take a critical perspective, writing high quality expository contributions which will gather together current knowledge, synthesising understanding, explicating emergent thinking and debate, identify gaps in the literature, discussing emerging challenges and trends and issues, focussing on international/world developments, and proposing directions for future developments and thus research priorities.
This will be a collection of reviews of up to about 30-35 pages each, with accompanying editorial commentary. The manuscript would be ready for production by 1st January 2016, and thus completed draft review chapters are sought by 1st January 2015.
Contributors will have published extensively in the field and will articulate a visionary appreciation of extant and requisite research and scholarship.
Please send a chapter synopsis and working title to:
Richard J Varey at
rvarey@waikato.ac.nz