TOC: Psych Mar
Introduction
Psychology & Marketing, 31(4)
Consumer Mindfulness and Marketing Implications
–Nelson Oly Ndubisi [] []
Personality Antecedents of Customer Citizenship Behaviors in Online Shopping Situations
–Nwamaka A. Anaza [] []
Investigating Gender-Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products
–Ellis A. van den Hende and Ruth Mugge [] []
Causes and Consequences of Abusive Supervision in Sales Management: A Tale of Two Perspectives
–Colin B. Gabler, Katy R. Nagy and Ronald Paul Hill [] []
Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars
–Gina A. Tran and David Strutton [] []