TOC: J Mar
Introduction
Journal of Marketing, 78(2)
Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization
–Hauke A. Wetzel, Maik Hammerschmidt, and Alex R. Zablah [] []
Group-Buying Deal Popularity
–Xueming Luo, Michelle Andrews, Yiping Song, and Jaakko Aspara [] []
Supplier-Selected Referrals
–Mahima Hada, Rajdeep Grewal, and Gary L. Lilien [] []
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
–Hans Risselada, Peter C. Verhoef, and Tammo H.A. Bijmolt [] []
Moderating Effects of the Relationship Between Private Label Share and Store Loyalty
–Nicole Koschate-Fischer, Johannes Cramer, and Wayne D. Hoyer [] []
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover
–Renana Peres and Christophe Van den Bulte [] []
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
–Zhenfeng Ma, Zhiyong Yang, and Mehdi Mourali [] []
Consumer Well-Being: Effects of Subgoal Failures and Goal Importance
–Berna Devezer, David E. Sprott, Eric R. Spangenberg, and Sandor Czellar [] []