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Journal of International Marketing: Objectives, Challenges, and the Way Forward
–Constantine S. Katsikeas [] []

A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
–David A. Griffith and Gaia Rubera [] []

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands
–Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic [] []

Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance
–Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch, and Eva Doberer [] []

Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country Investigation
–Cher-Min Fong, Chun-Ling Lee, and Yunzhou Du [] []

Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis
–Gianfranco Walsh, Edward Shiu, and Louise M. Hassan [] []