TOC: Intl J Sport Man Mar
Introduction
International Journal of Sport Management and Marketing, 13(3/4)
Understanding spectator expectations: an analysis of niche sports
–T. Christopher Greenwell, Greg Greenhalgh, Nick Stover [] []
Brand community integration in a niche sport: a league–wide examination of online and offline involvement in minor league soccer in North America
–Clinton J. Warren, Eric A. Brownlee [] []
An inquiry into the perceptions of leisure–work–family conflict among female Ironman participants
–Marion E. Hambrick, Jason M. Simmons, Tara Q. Mahoney [] []
Attitudes, motivation, and commitment of runners who do and do not participate in women–only road races
–Andrea N. Eagleman [] []
Examining emergent niche sports’ YouTube exposure through the lens of the psychological continuum model
–Tara Q. Mahoney, Marion E. Hambrick, Per G. Svensson, et al. [] [Google Scholar]
Consumption of niche sports: understanding which product attributes predict consumption across different levels of team identification
–Jason M. Simmons, T. Christopher Greenwell, Dustin F. Thorn, et al. [] []