TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 31(1)
The Stakeholder Approach: A New Perspective on Developing and Marketing Clinical Trials
–Courtney M. Droms, Michael Ferguson & Karen Giuliano [] []
An Empirical Analysis of the Public’s Attitudes Toward Advertising Hospital Services: A Comparative Cross-Sectional Study
–H. Ronald Moser & Gordon L. Freeman Jr. [] [Google Scholar]
Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?
–Deborah F. Spake, Mathew Joseph & Carol M. Megehee [] []
Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives
–Rahul Govind, Nitika Garg & Wenbin Sun [] []
Hospital Affiliations, Co-Branding, and Consumer Impact
–William R. Gombeski Jr., Joe O. Claypool, Michael Karpf, Jason Britt, Mark Birdwhistell, Karen Riggs, Tanya Wray & Jan Taylor [] []
Patient Proactivity: Behaviors, Attitudes, and Its Relationship With Satisfaction With the American Health Care Delivery System
–Sam Fullerton & Tammy McCullough [] []