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Developing A Multi-Item Measurement Scale for Developing Country Teenagers’ Consumption Related Cognition Through Involvement in Reality Television
–Mohammad R. Haq, Syed H. Rahman

A Unified Framework for Evaluation Brand Alliances and Cobranding Strategies: Implications and Future Directions
–Costas Hadjicharalambous

Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages
–Amy Parsons

In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli From the Philosophy of Art and the Psychology of Art
–Yong J. Wang, Kevin W. Cruthirds, Catherine N. Axinn, Chiquan Guo

Marketing Supply Chain Using B2B Buy-Side E-Commerce Systems: Does Adoption Impact Financial Performance?
–Jap Efendi, Michael R. Kinney, Katherine Taken Smith, L. Murphy Smith

The Effect of Brand Personality on Brand Relationship, Attitude and Purchase Intention with a Focus on Brand Community
–Hee Jung Lee, Myung Soo Kang

Outsourcing the Sales Function: The Influence of Communication and Customer Orientation
–Michael W. Pass

Breaking Through the Clutter: The Impact of Emotions and Flow on Viral Marketing
–Lucy L. Henke

Measuring Hotel Service Quality Perceptions: The Disparity Between Comment Cards and Lodgserv
–Nancy K. Keith, Christina S. Simmers

Does Satisfaction Affect Brand Loyalty?
–Jeonghoon Lee, Hansuk Lee

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