TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 5(2)
Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV
–Kim H.Y. Hahn & Eun-Jung Lee [] []
The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear
–Gianluca Marchi, Elisa Martinelli & Bernardo Balboni [] []
Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall
–Jennifer J. Lee & Leslie Davis Burns [] []
International fashion trade shows as knowledge creation platforms for microenterprises
–Heidi Cheng, Elina Koivisto & Pekka Mattila [] []
Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products
–Hye-Shin Kim & Michelle Ma [] []
Clothing purchase behavior and the Canadian household life cycle
–Anne-Marie Germain, Serge Carrier & Michèle Beaudoin [] []