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Building Bridges for an Interconnected Field of Consumer Research
–Laura A. Peracchio, Mary Frances Luce, and Ann L. McGill [] []

Motivated Forgetting in Response to Social Identity Threat
–Amy N. Dalton and Li Huang [] []

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
–Cristel Antonia Russell and Hope Jensen Schau [] []

From Bye to Buy: Homophones as a Phonological Route to Priming
–Derick F. Davis and Paul M. Herr [] []

Strengthening the Influence of Advertised Reference Prices through Information Priming
–Christina Kan, Donald R. Lichtenstein, Susan Jung Grant, and Chris Janiszewski [] []

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth
–Yinlong Zhang, Lawrence Feick, and Vikas Mittal [] []

To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice
–Echo Wen Wan, Jing Xu, and Ying Ding [] []

The Distinct Affective Consequences of Psychological Distance and Construal Level
–Lawrence E. Williams, Randy Stein, and Laura Galguera [] []

The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
–Hyeongmin (Christian) Kim, Katina Kulow, and Thomas Kramer [] []

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action
–Kirk Kristofferson, Katherine White, and John Peloza [] []

Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts
–Mary Steffel and Robyn A. Le?Boeuf [] []

The Top-Ten Effect: Consumers’ Subjective Categorization of Ranked Lists
–Mathew S. Isaac and Robert M. Schindler [] []

Environmental Disorder Leads to Self-Regulatory Failure
–Boyoun (Grace) Chae and Rui (Juliet) Zhu [] []

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