ÂÜÀòÉç¹ÙÍø

Conference Theme: Sustainable Relationships: Myth or Reality?

Conference Program:

In 2014, we will emphasise three critical areas with regards to Relationship Marketing:

• Sustainability, Consumption, and Society
• Social Media and Digital Technologies
• Services and Customer Loyalty

Besides these areas, we are looking for session proposals that seek to expand the boundary of current relationship marketing theory and practice.

The top three contributions (full papers) that are embedded in a supply chain setting will be reviewed by “Supply Chain Management – An International Journal” (an internationally recognised ABS 3* journal).

The annual ICRM event will be preceded by a Doctoral Colloquium and the organisers will present an award for the best colloquium paper and for the best submission from a doctoral student.

To participate, submit competitive papers or special session proposals electronically using the colloquium management system at

Please submit either a paper or a proposal for a debate, panel discussion, poster presentation, or special session by 1st May 2014. All manuscripts and special session proposals are to be submitted using a Word document via the on-line submission process at the following website:

The venue of the conference is Newcastle University Business School, which is one of the largest schools in Newcastle University, one of the UK’s leading civic universities.

Our mission is to provide all stakeholders with new, global perspectives and the inspiration to contribute to the responsible and ethical shaping of society. There is a natural fit with the Colloquium, which emphasises relationships in various environments. If you have any questions, please send an email directly to icrm2014@ncl.ac.uk.

Join us for the 22nd ICRM event at

.

 

---