Revisit: Global Marketing Conference 2014
Introduction
2014 Global Marketing Conference and various special issues, Singapore, 15-18 Jul 2014; Deadline now 15 Mar
Call for Papers: Global Marketing Conference (GMC) & Special Issue of
Journal of Global Scholars of Marketing Science on
Sustainable Marketing in Asia and the World
Extended Submission Deadline: March 15, 2014.
The 2014 Global Marketing Conference (GMC) will be held in Singapore, on July 15–18, 2014. The conference theme is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” For more information about the GMC, please visit the following web site ().
Sustainable marketing has been noticed by academics and practitioners by generating a net positive contribution to society in terms of environmental, social and economic developments. It is noteworthy to conceptualize sustainability in marketing and build a global competitiveness in sustainable marketing. For the special issue consideration regarding “sustainable marketing,” the topics include but are not limited to:
• Corporate sustainability management
• Sustainability and customer equity
• Sustainable consumer behavior
• Sustainable competitive advantage
• Sustainability and business-to business marketing
• Green marketing and environmental sustainability
• Sustainability in social marketing
• New Media and sustainable marketing
? Fashion industry and sustainable marketing
Journal of Global Scholars of Marketing Science (JGSMS) is an official journal of ‘Global Alliance of Marketing & Management Associations (GAMMA)’. JGSMS is a peer-reviewed journal published by Taylor & Francis (). JGSMS has been published since 1998. “Bridging Asia and the World” is the positioning statement of JGSMS.
All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the guest co-editors of this special issue.
– The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address.
– Submit manuscripts in a WORD Document in Times New Roman 12-font.
– Submissions should have page numbers and be limited to 5 pages (single spaced) for abstracts or 20 pages for full papers in double space.
– Submission guidelines and reference should follow the ().
Submissions will be evaluated by a double-blind review process. Information identifying the authors of submissions should only be listed on the title page. ONLY selected GMC conference papers from research reports presented at the 2014 Global Marketing Conference in Singapore will be considered for a special issue of the Journal of Global Scholars of Marketing Science on “Sustainable Marketing in Asia and the World.”
Co-editors Information:
Ralf Schellhase
Professor
University of Applied Sciences, Darmstadt
Economics and Business Administration
Haardtring 100, 64295 Darmstadt, Germany
Tel: +49-174-1699491, Fax: +49-7141-4875911
e-mail: rschellhase@t-online.de
Juran Kim
Associate Professor
Jeonju University
School of Business Administration
Cheonjam-ro 303, Jeonju, Republic of Korea
Tel: +82-63-220-2972, Fax: +82-63-220-2052
e-mail: jrkim@jj.ac.kr
Call for Papers: Global Marketing Conference (GMC) &
Special Issue of Journal of Consumer Marketing on
Ways of Eating, Ways of Being: Food Consumption and Representation in Asian Markets.
Extended Submission Deadline: March 15th, 2014
The 2014 Global Marketing Conference (GMC) will be held in Singapore, on July 15–July 18, 2014. This year’s conference theme is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” The theme emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts. For more information about the GMC, please visit the following web site ().
We seek conceptual, qualitative, and quantitative manuscripts for the track “Food Marketing in Asia” and special issue consideration regarding the topic “Ways of Eating, Ways of Being: Food Consumption and Representation in Asian Markets” that explicate the relationships between food consumption practices, wider cultural meanings, and marketing practice in Asian contexts. In particular, we welcome contributions that cover one or more of the following areas:
• Food as a metaphor for marketing and other ideas or cultural constructs
• Conceptual, methodological, and historical frameworks which shape food consumption meanings and practices in Asia
• Market-specific typologies or cross-market comparisons of Asian food consumption practices
• Hybridisation of food consumption practices, e.g. within Asia, between Asia and the West
• The role of food consumption practices in shaping Asian consumer identities or intercultural mobility
• Representations of food within Asian media and marketing communications
• Marketing lessons derived from Asian food consumption practices
• Anti-consumption or non-consumption of food within Asian contexts, e.g. fasting, hunger, culture-specific food taboos
All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the Journal of Consumer Marketing style(). Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Submissions will be evaluated by a double-blind review process. Information identifying the submission authors should only be listed on the title page. ONLY selected GMC conference papers from research reports presented at the 2014 Global Marketing Conference in Singapore will be considered for a special issue of the Journal of Consumer Marketing on Ways of Eating, Ways of Being: Food Consumption and Representation in Asian Markets.
Conference submissions should be sent to both track chairs:
Prof Peter J. Batt, School of Management, Curtin Business School, Curtin University, Perth, Western Australia, p.batt@curtin.edu.au, Tel +61 8 9266 7596 Fax + 61 8 9266 7897
Dr Yuri Seo, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand, yuri.seo@vuw.ac.nz, Tel +64 4 463 6499 Fax + 64 4 463 5231
Any inquires related to the special issue should be directed to corresponding guest editor of the special issue:
Dr Yuri Seo, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand, yuri.seo@vuw.ac.nz, Tel +64 4 463 6499 Fax + 64 4 463 5231