A Marketing Meta Journal
Introduction
Steve Shugan has created a monthly Marketing Meta Journal consisting of the 20 most cited marketing papers from the previous 48 months
The Top20 Marketing Meta Journal can be found here:
With high-powered , individual become less relevant. Rather than browsing the latest , can search for in their often narrow . Although efficient, researchers may be less aware of hot topics outside their specialty.
This website () hopes to mitigate that problem by publishing a . It allows to view the latest articles across all . To insure objectivity, we evaluate impact using traditional data from the (SSCI, SCI-EXPANDED, A&HCI). We include journals based on . We define journals as either with relevant in their title or with a marketing department. . Each meta-journal issue contains the top 20 marketing articles in a four-year . This recent window should still be sufficiently long to ensure both stability (>30 cites per article) and variation (i.e., new articles) across months given SSCI weekly updates.
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