TOC: Mar Letters
Introduction
Marketing Letters, 25(1)
The same old song: The power of familiarity in music choice
–Morgan K. Ward, Joseph K. Goodman & Julie R. Irwin [] []
The role of position, type, and combination of sound symbolism imbeds in brand names
–Richard R. Klink & Lan Wu [] []
There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
–Laura Marie Schons, Mario Rese, Jan Wieseke, Wiebke Rasmussen, Daniel Weber & Wolf-Christian Strotmann [] []
Predicting product life cycle patterns
–Yair Orbach & Gila E. Fruchter [] []
The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
–Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang & Ya-Wen Yu [] []
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
–Kelly O. Cowart & Peter Darke [] []
Are maximizers blind to the future? When today’s best does not make for a better tomorrow
–Ali Besharat, Daniel M. Ladik & François A. Carrillat [] []
Dominant retailers’ incentives for product quality in asymmetric distribution channels
–Anthony Dukes, Tansev Geylani & Yunchuan Liu [] []