TOC: J Services Mar
Introduction
Journal of Services Marketing, 28(2)
Value creation through knowledge management in franchising: a multi-level conceptual framework
–Brian Beal [] []
Franchising and Value Signaling
–LAURA LUCIA-PALACIOS, Victoria Bordonaba-Juste, Melih Madanoglu, ILAN ALON [] []
Value co-creation through knowledge exchange in franchising
–Brian Beal [] []
HEALTH CARE BRANDING: DEVELOPING EMOTIONALLY BASED CONSUMER BRAND RELATIONSHIPS
–Elyria Kemp, Ravi Jillapalli, Enrique Becerra [] []
Responses to other similar customers in a service setting – analyzing the moderating role of perceived performance risk.
–Anna Dorothea Brack, Martin Benkenstein [] []
How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
–Susanne Curth, Sebastian Uhrich, Martin Benkenstein [] []
Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters
–Jackie Tam, Piyush Sharma, Namwoon Kim [] []
Value Creation through Knowledge Management in Franchising: A Multi-level Conceptual Framework
–Scott Weaven, Debra Grace, Rajiv Dant, James R. Brown [] []
Franchising and value signaling
–Brian Beal [] []
Value Co-Creation through Knowledge Exchange in Franchising
–Audhesh K Paswan, Derrick D’Souza, Rajasree K. Rajamma [] []
Healthcare branding: developing emotionally based consumer brand relationships
–Brian Beal [] []
Responses to other similar customers in a service setting – analyzing the moderating role of perceived performance risk
–Brian Beal [] []
How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
–Brian Beal [] []
Examining the role of attribution and intercultural competence in intercultural service encounters
–Brian Beal [] []