TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 8(1)
The past, present and future of interactive marketing
–Debra Zahay [] []
Interactive, direct and digital marketing – a future that depends on better use of business intelligence
–Merlin David Stone, Neil David Woodcock [] []
Sales and operations planning: using the internet and internet based tools to further supply chain integration
–Richard E Plank, Robert Hooker [] []
Global use and access of social networking websites: a national culture perspective
–Wen Gong, Rodney L. Stump, Zhan G. Li [] []
Perceived value of social networking sites (SNS) in students’ expressive participation in social movements
–Juan D Borrero, Shumaila Y. Yousafzai, Uzma Javed, Kelly L. Page [] []