TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 22(2)
Extending the Extended Self in a Digital World
–Jagdish N. Sheth, Michael R. Solomon [] []
The Extended Self Unbound
–Russell W. Belk [] []
Self-Endorsed Advertisements: When the Self Persuades the Self
–Sun Joo Ahn, Jeremy Bailenson [] []
The Digital Self
–Sarah Rotman Epps [] []
A Legal Perspective on "Possessions and the Extended Self" in the Digital Age
–Howard S. Hogan [] []
The Digital Self: Boundaries and Fusions
–Minsoo Pak [] []
Extending the Extended Self in the Digital World
–Don E. Schultz [] []
Leveraging the Virtuous Circle of Brand and the Extended Self
–JoAnn Sciarrino [] []
How Digital Technologies Are Enabling Consumers and Transforming the Practice of Marketing
–Philip E. Hendrix [] []
Understanding Customer Bargaining in Retail Stores: A Customer Perspective
–Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty [] []
The Ineffectiveness of Corporate Brand Investments in Creating Price Premiums
–Harald Biong, Ragnhild Silkoset [] []
Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review
–Mohammad G. Nejad, Daniel L. Sherrell, Emin Babakus [] []
A Multilevel Analysis of the Adoption of Sustainable Technology
–Jody L. Crosno, Annie Peng Cui [] []