TOC: J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 18(1)
Brands, community and style – exploring linking value in fashion blogging
–Christofer Pihl [] []
Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage
–Preeya Patichol, Winai Wongsurawat, Lalit M. Johri [] []
Is Uppsala model valid to fashion retailers? An analysis from internationalisation patterns of fast fashion retailers
–Michelle Lynn Childs, Byoungho Jin [] []
Adaptable apparel: a sustainable design solution for excess apparel consumption problem
–Huantian Cao, Rita Chang, Jo Kallal, Grace Manalo, Jennifer McCord, Jenna Shaw, Heather Starner [] []
An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company
–Jennifer Paff Ogle, Karen H. Hyllegard, Ruoh-Nan Yan [] []
The decision-making process of luxury fashion retail buyers in Greece
–Patsy Perry, Margarita Kyriakaki [] []