TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 29(4)
Guest editorial JBIM special edition on CBIM 2011 workshop
–Thomas Brashear-Alejandro, Sergio Biggemann []
Relationship marketing strategy: An operant resource perspective
–Sreedhar Madhavaram, Elad Granot, Vishag Badrinarayanan [] []
Negative critical waves in business relationships: an extension of the critical incident perspective
–Bo Edvardsson, Christian Kowalkowski, Tore Strandvik, Päivi Voima [] []
Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: An organizational ecology approach
–Patricia R. Todd, Raj G. Javalgi, David Grossman [] []
Building in sustainability, social responsibility and value co-creation
–Sergio Biggemann, Martin Williams, Gunn Kro [] []
Service process modularization and modular strategies
–Per Carlborg, Daniel Kindström [] []
Innovation adoption and diffusion in business-to-business marketing
–Hannu Sakari Makkonen, Wesley J. Johnston [] []
"A ROSE, by any other name"…: Relationship typology and performance measurement in supply chains
–Christian Chelariu, Anthony Kwame Asare, Thomas Brashear-Alejandro [] []
Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation
–Leena Aarikka-Stenroos, Hannu Sakari Makkonen [] []