TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 42(1)
Resource-based theory in marketing
–Irina V. Kozlenkova, Stephen A. Samaha & Robert W. Palmatier [] []
Commentary
On the role of the RBV in marketing
–Birger Wernerfelt [] []
Commentary
How marketing scholars might help address issues in resource-based theory
–Jay B. Barney [] []
Commentary
An outside-in approach to resource-based theories
–George S. Day [] []
Firm-hosted online brand communities and new product success
–Richard L. Gruner, Christian Homburg & Bryan A. Lukas [] []
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
–Yinghong (Susan) Wei, Saeed Samiee & Ruby P. Lee [] []
The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
–Jeff S. Johnson & Ravipreet S. Sohi [] []
When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption
–Ayalla Ruvio, Eli Somer & Aric Rindfleisch [] []