TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 1(1)
Perspective
David Schmittlein on Marketing
–David C. Schmittlein [] []
Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing
–Anindita Chakravarty, Rajdeep Grewal, Suprateek Sarker… [] []
Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference
–Geraldine Fennell, Greg M. Allenby [] []
Carbon Footprints in the Sand: Marketing in the Age of Sustainability
–Christopher Groening, J. Jeffrey Inman, William T. Ross Jr. [] []
The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective
–V. Kumar, Anita Pansari [] []
Assessing Brand Equity Through Add-on Sales
–Donald R. Lehmann, Shuba Srinivasan [] []
A Diffusion Model for Preannounced Products
–Delphine Manceau, Jehoshua Eliashberg, Vithala R. Rao… [] []