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International Conference on Social Media Marketing in Emerging Markets

Prin. L.N Welingkar Institute of Management, Development & Research, Bangalore, India

In academic association with Academy of Indian Marketing (AIM)

25th & 26th July, 2014, ITC Gardenia, Bangalore

Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.

This conference seeks to enhance our understanding of social media and develop models and methods to enhance the effectiveness of marketing in emerging markets. We seek papers in the following are

The conference has the following sub themes:

• Using Social Media for On – going dialogue with the consumer
• Co-creation by involving the consumer
• Social Media Opportunities across different sectors
• Governance & Policy Making
• Impact of Social media in the B2B space
• Social media in the Spiritual Space
• Social Media opportunities in different countries ( India, China, South Africa, South Korea, Indonesia)
• Use of Social Media in building Destination and People Brands
• Social Media Analytics & ROI
• Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising.
• Content Marketing & Social Media
• Social media in political campaigns
• Social media Data analytics and usage in marketing strategy
• Understanding the digital consumers in emerging markets
• Creating a successful social marketing program in the digital marketing world

Publication Opportunities: Selected papers will be published in form of an edited book.

Important Dates
Submission of  Extended Abstract	March 8, 2014
Decision on Extended Abstract	March 12, 2014
Submission of final paper	April 15, 2014

The conference will be held in Bangalore, India.

Mail to : marconference@welingkarmail.org

Author Guidelines are attached for your reference.

Submissions are to be made online on the Easychair website,

For further information, please visit

For the conference sub themes details, please visit

For all conference related queries, please mail to marconference@welingkarmail.org

Conference Co- Chairs

• Dr Githa Heggde, WeSchool, Bangalore,
• Prof G Shainesh , IIM Bangalore

Conference Patrons :

• Dr. Jagdish Sheth – Founder & Chairman , Academy of Indian Marketing & Charles L Kellstadt Professor of Marketing, Goizueta Business School , Emory University , USA
• Prof. Dr. Uday Salunkhe – Group Director , We School, Prin. L.N Welingkar Institute of Management, development & Research, Mumbai, India

Best Regards,

Dr. Githa Heggde
Professor and Head, Marketing,
Prin. L.N. Welingkar Institute of Management Development & Research (We School)
102&103, Electronic City, Phase 1, Hosur Road, Bengaluru- 560100
D: 080-42678303
M: +91-9743056056

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