Revisit: Field Experimentation
Introduction
The 2nd Conference on Field Experimentation in Marketing Research, San Diego, 14-15 Mar 2014
The 2nd Conference on Field Experimentation in Marketing Research
OVERVIEW
The value of field experiments is tremendous—they provide researchers the opportunity to test theories and observe how consumers behave in their natural environment making everyday decisions. In addition, most field experiments capture data that inform marketing practitioners and policy makers about the potential impact of their actions on behavior, profits, consumer well-being, and so on.
The goal of the conference is to bring together leading researchers in marketing and related disciplines such as psychology and economics to discuss key aspects of field experimentation. We seek to promote and advance the use of field experimentation in marketing research by exchanging ideas, discussion of findings, challenges, and best practices.
We are pleased to announce that, following the conference, the Journal of Marketing Research (JMR) aims to devote a special section of papers to Field Experimentation.
FORMAT
The conference will be held on March 14-15, 2014, at the Rady School of Management, UC San Diego.
- Friday, March 14 – Conference reception and poster session at Estancia Hotel & Spa, 5-8pm
- Saturday, March 15 – All day conference at Rady, single-track, 7:30am – 7pm
You can review the agenda and conference website for more detailed information.
REGISTRATION
Please Register Here. The standard registration fee is $225 and $112.50 for PhD students.
Please note: registration for general attendance is open, but we are no longer accepting applications for presentations.
Karsten Hansen, Vincent Nijs, Kenneth C. Wilbur, On Amir, Wendy Liu, Nora Williams, Leif Nelson and Ayelet Gneezy – Conference Organizers