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Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors
–Julia Hautz, Johann Füller, Katja Hutter, Carina Thürridl [] [Google Scholar]

Patterns of Herding and their Occurrence in an Online Setting
–David J. Langley, Maarten C. Hoeve, J. Roland Ortt, Nico Pals, Bob van der Vecht [] []

Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations
–Shun Yin Lam, Venkatesh Shankar [] []

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
–Christian Pescher, Philipp Reichhart, Martin Spann [] []

Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias
–Scott A. Thompson, James M. Loveland, Paul W. Fombelle [] []

Increasing Price Transparency: Implications of Consumer Price Posting for Consumers’ Haggling Behavior and a Seller’s Pricing Strategies
–Xubing Zhang, Bo Jiang [] [Google Scholar]

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