TOC: J Brand Man
Introduction
Journal of Brand Management, 21(2)
What do best employer surveys reveal about employer branding and intention to apply?
–Gordhan K Saini, Purvi Rai and Manoj K Chaudhary [] []
Towards the formation of consensus in the domain of co-branding: Current findings and future priorities
–Ali Besharat and Ryan Langan [] []
How to use a sponsorship platform to support an international master brand strategy: The UniCredit UEFA champions league sponsorship
–Daniele Penna and Paolo Guenzi [] []
Trademark families: Characteristics and market values
–Joern H Block, Christian Fisch and Philipp G Sandner [] []
Role of brand globalness in consumer evaluation of new product branding strategy
–Plavini Punyatoya, Ashish Sadh and Sushanta Kumar Mishra [] []
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