TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 42(2)
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
–Casey E. Newmeyer, R. Venkatesh & Rabikar Chatterjee [] []
Do institutional investors pay attention to customer satisfaction and why?
–Xueming Luo, Ran Zhang, Weining Zhang & Jaakko Aspara [] []
Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment
–Christian Homburg, Torsten Bornemann & Max Kretzer [] []
Exploring impulse buying in services: toward an integrative framework
–Piyush Sharma, Bharadhwaj Sivakumaran & Roger Marshall [] []
How do the success factors driving repurchase intent differ between male and female customers?
–Björn Frank, Takao Enkawa & Shane J. Schvaneveldt [] []
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents
–Doreén Pick & Martin Eisend [] []
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model
–Ann-Kristin Knapp, Thorsten Hennig-Thurau & Juliane Mathys [] []
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