Brand Social Media Activities
Introduction
Bela Florenthal seeks studies where brands are compared on their social media activities
I am working on a Social Media project and trying to identify studies done on Social Media Matrices/Indexes where an overall score is assigned to different brands based on social medial activities for comparison. Does anyone know any publications that addressed this issue? I would appreciate any help. You can contact me at florenthalb@wpunj.edu. Thanks.
Bela Florenthal, Ph.D.
Assistant Professor of Marketing
Business Honors Program, Director
Beta Gamma Sigma, Chapter President
Cotsakos College of Business
William Paterson University
1600 Valley Rd.
Wayne, NJ 07470
Marketing & Management Dep., Room 3058
Phone: 973-720-3679
E-mail: florenthalb@wpunj.edu
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