TOC: Mar Theory
Introduction
Marketing Theory, 14(1)
The rhetoric of managed contagion: Metaphor and agency in the discourse of viral marketing
–Chris Miles [] []
Market-widening: Shaping total market demand for French and American bicycles circa 1890
–Thomas Cameron Burr [] []
Positioning consumption: A practice theoretical approach to contested consumption and media discourse
–Margit Keller and Bente Halkier [] []
Value-in-disposition: Exploring how consumers derive value from disposition of possessions
–Meltem Türe [] []
Connecting contexts: A Badiouian epistemology for consumer culture theory
–Amanda Earley [] []
Practitioner accounts and knowledge production: An analysis of three marketing discourses
–Barry Charles Ardley and Lee Quinn [] []
Value in marketing: Toward sociocultural perspectives
–Eminegül Karababa and Dannie Kjeldgaard [] []
Rudiments of a value praxeology
–Eric J. Arnould [] []
The value of value in CCT
–Alladi Venkatesh and Lisa Pe?aloza [] []
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