TOC: J Soc Mar
Introduction
Journal of Social Marketing, 4(1)
Gender and message appeal: their influence in a pro-environmental social advertising context
–Gary Noble, Alan Pomering, Lester W. Johnson [] []
Financing social marketing programs through sponsorship: implications for evaluation
–Judith Madill, Norm O’Reilly, John Nadeau [] []
In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle
–George Anghelcev, Sela Sar [] []
Anti-child-abuse ads: believability and willingness-to-act
–Michael Hyman, Haseeb Shabbir, Simos Chari, Aikaterini Oikonomou [] []
Reflections on a decade in social marketing
–Andrew McAuley [] []
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