TOC: J Promo Man
Introduction
Journal of Promotion Management, 20(1)
oderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals
–Guangzhi Zhao, Weiwei Li, Lefa Teng & Taihong Lu [] []
“Listening to Maybach in My Maybach”: Evolution of Product Mention in Music Across the Millennium’s First Decade
–Sufyan Baksh-Mohammed & Coy Callison [] [Google Scholar]
How Does “3-D Negotiation” Move Beyond in a Dimension of a Win–Win–Win Approach for Integrated Bargaining Solution Analysis of Vertical Cooperative Advertising Campaigns?
–George S. Spais [] []
Product Placement: The UK and the New Rules
–Peter Shears [] []
Stereotypical Notions of the Entrepreneur: An Analysis from a Perspective of Gender
–Connie Hancock, Anna Pérez-Quintana & Esther Hormiga [] []
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