TOC: J Mar Res
Introduction
Journal of Marketing Research, 51(1)
Copy Alert: A Method and Metric to Detect Visual Copycat Brands
–Takuya Satomura, Michel Wedel, and Rik Pieters [] []
The Importance of the Raw Idea in Innovation: Testing the Sow’s Ear Hypothesis
–Laura J. Kornish and Karl T. Ulrich [] [Google Scholar]
Money, Status, and the Ovulatory Cycle
–Kristina M. Durante, Vladas Griskevicius, Stephanie M. Cantú, and Jeffry A. Simpson [] []
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
–Hongshuang (Alice) Li and P.K. Kannan [] []
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption
–Julio Sevilla and Barbara E. Kahn [] []
Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples
–Keith S. Coulter and Anne L. Roggeveen [] []
Introduction to the JMR 50th Anniversary Special Section
–Robert Meyer and Russell S. Winer [] []
A Topical History of JMR
–Joel Huber, Wagner Kamakura, and Carl F. Mela [] []
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