TOC: J Mar Man
Introduction
Journal of Marketing Management, 30(1/2)
A cultural exploration of consumers’ interactions and relationships with celebrities
–Emma N. Banister & Hayley L. Cocker [] []
How do consumers co-create their experiences? An exploration in the heritage sector
–Joanna Minkiewicz, Jody Evans & Kerrie Bridson [] []
How consumer acculturation influences interpersonal trust
–Joe Choon Yean Chai & Sally Dibb [] []
Rebranding a federation: Insights from the UK co-operative movement
–Eric Calderwood & Paul Freathy [] []
Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture
–Georgios Patsiaouras, James Fitchett & Michael Saren [] []
Diagnosing the supplementary services model: Empirical validation, advancement and implementation
–Pennie Frow, Liem Viet Ngo & Adrian Payne [] []
Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
–Paul Baines, Ian Crawford, Nicholas O’Shaughnessy, Robert Worcester & Roger Mortimore [] []
Consumer resource integration amongst vulnerable consumers: Care leavers in transition to independent living
–Maria G. Piacentini, Sally A. Hibbert & Margaret K. Hogg [] []
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