TOC: J Macromar
Introduction
Journal of Macromarketing, 34(1)
Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment
–Madhu Viswanathan, Kiju Jung, Srinivas Venugopal, Ishva Minefee, and In Woo Jung [] []
Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam
–Nguyen Thi Tuyet Mai, Don R. Rahtz, and Clifford J. Shultz II [] []
Consumer Vulnerability and Marketplace Exclusion: A Case of Rural Migrants and Financial Services in China
–Jeff Jianfeng Wang and Qian Tian [] []
The Hierarchy of Ethical Consumption Behavior: The Case of New Zealand
–Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft, and Abigayle Noone [] []
Authenticity: A Macromarketing Perspective
–Djavlonbek Kadirov, Richard J. Varey, and Ben Wooliscroft [] []
Waste, Art, and Social Change: Transformative Consumer Research Outside of the Academy?
–Mark Tadajewski and Kathy Hamilton [] []
My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System
–Clifford J. Shultz II, Mark Peterson, Detlev Zwick, and Deniz Atik [] [Google Scholar] Book and Media Reviews
Entering the Shift Age: The End of the Information Age and the New Era of Transformation
–Norah Campbell []
What Money Can’t Buy: The Moral Limits of Markets
–Michaela Haase []
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